Management Science
https://repository.maseno.ac.ke/handle/123456789/684
2024-03-29T12:56:30ZAn analysis of effect of unethical practices on supply chain Performance among county governments in Kenya, a case of County Government of Kisumu
https://repository.maseno.ac.ke/handle/123456789/5996
An analysis of effect of unethical practices on supply chain Performance among county governments in Kenya, a case of County Government of Kisumu
OSAKA, Kevin Oduka
All government agencies have fallen victim to procurement irregularities at some point. The
Auditor General's report for Kisumu County for the fiscal years 2018-2019 and 2019-2020
details improper contract awards, payments for products and services that were never given,
and irregular expenditure. In contrast, the purpose of this study was to conduct an analysis of
the effect of unethical practices on supply chain performance among county governments in
Kenya a case of Kisumu County Government. Specifically, the study looked at the effects of
uncompetitive procurement processes, irregular expenditure and inadequate contract
management on supply chain performance within the county government of Kisumu. The study
was guided by null hypothesis as follows; uncompetitive procurement process has no
significant effect on supply chain performance, irregular expenditure has no significant effect
on supply chain performance and inadequate contract management has no significant effect on
supply chain performance. The study was anchored on the fraud triangle theory, the differential
association theory and the theory of ethics. The research relied on correlational research design.
The target population for the study was 70, because of the small number, all of them were
selected using census survey to participate in the final study. From a pool of seventy
respondents to a census survey, 70 were chosen at random. Primary data collected using
structured questionnaire was used in data analysis. Seven county administrators from Siaya
took part in the pilot study. The data collection tool was checked with the manager and subject
matter experts. Validity of the instrument was confirmed through expert’s review. Cronbach
alpha was used to ascertain reliability establishing a coefficient of 0.96 for all the variable
confirming reliability at a suggested threshold of 0.7. Using multiple regression, it was
established that uncompetitive procurement practices have a positive significant effect on the
Supply chain Performance of County Government of Kisumu. This implies that uncompetitive
practices have enhance the performance of the County Government of Kisumu County. The
study also established that irregular expenditure have a minimal positive insignificant effect on
the Supply Chain Performance of County Government of Kisumu. This implies that irregular
expenditure impact positive on the Supply Chain Performance of County Government of
Kisumu although minimally. Anti-competitive procurement practices have a detrimental effect
on supply chain efficiency, as will be shown below. The study recommends objective
engagement of uncompetitive processes circumstantially, strict adherence to the procurement
plan and therefore avoiding irregular expenditure, proper contract management of procurement
contracts to enhance supply chain performance of the County Government.
Master's Project
2023-01-01T00:00:00ZAn analysis of the effect of supplier relationship management Practices on procurement performance among counties in Kenya. A case of Kakamega county government
https://repository.maseno.ac.ke/handle/123456789/5995
An analysis of the effect of supplier relationship management Practices on procurement performance among counties in Kenya. A case of Kakamega county government
SAISI, Anne
Signs of poorly managed supplier relationships include late delivery, subpar goods, duplicated
raw materials, and repeated legal threats from suppliers owing to unpaid invoices. The firm
risks losing both its most valuable suppliers and its most dedicated consumers if the
aforementioned supply chain issues are not resolved. Therefore, the Kakamega county
administration has taken some heat for the way it has handled ties with its suppliers. The high
cost of goods and services provided, poor workmanships in various projects, and the stalling
or incompleteness of other projects are just some of the issues highlighted in the audit report
on the performance of the county government of Kakamega for the financial years 2016/17,
2017/18, 2018/19, and 2019/20. Despite these challenges, there has not been research on the
same. Therefore the general objective of this study was to establish the effect of supplier
relationship management on procurement performance in Kakamega County Government.
Specific objectives of the study were: To determine the effect of supplier collaboration on
procurement performance; to examine the effect of supplier commitment on procurement
performance, and to determine the effect of supplier communication on procurement
performance in Kakamega County Government. This study was also guided by the following
hypotheses: H01: Supplier collaboration has no significant effect on procurement performance
in Kakamega County Government; H02: Supplier commitment has no significant effect on
procurement performance in Kakamega County Government; and H03: Supplier
communication has no significant effect on procurement performance in Kakamega County
Government. This study was therefore mainly guided by the transaction cost theory and also
supported by theory of constraints, and social exchange theory.. The research design for this
study was descriptive. The study population consisted of a Chief Officers, procurement officers
and suppliers who were 80 in total. A census survey was therefore used on this total population.
Primary data was collected via the use of questionnaires. The county government of Vihiga
provided eight volunteers for the trial run. The supervisor and subject matter experts were
contacted to establish the reliability of the data collection tool, yielding a rating of 0.89. The
reliability of the instrument was calculated using the Cronbach alpha coefficient, and a result
greater than 0.7 was obtained, indicating its dependability. Multiple regression analysis was
used to examine the performance of Kakamega County Government's supplier relationship
management and procurement, while means and standard deviations were used to characterize
the organization's progress toward its objectives. Using multiple regression analysis, the study
discovered no statistically significant connection between supplier collaboration and
procurement performance. Supplier dedication strongly influences procurement performance,
according to research conducted in Kakamega County, Kenya. A statistically significant
correlation was also established between supplier communication and procurement success.
Supplier commitment and supplier communication, but not supplier collaboration, were shown
to affect procurement success in the Kakamega county administration. The research shows that
a stronger focus on supplier commitment and supplier communication will help the county
government of Kakamega improve its procurement performance. To reap the benefits of
supplier relationship management, the county administration of Kakamega should be pushed
to adopt the practice. The study was conducted with the expectation that researchers,
policymakers, and practitioners would gain some insight from it.
Master's Project
2023-01-01T00:00:00ZEffect of supplier evaluation on procurement performance of Public hospitals in Kisumu, Kenya
https://repository.maseno.ac.ke/handle/123456789/5994
Effect of supplier evaluation on procurement performance of Public hospitals in Kisumu, Kenya
OTIENO, Osborn Okoi
Supplier Evaluation is key to the overall service delivery in an organization more so in the service
industries where quality and timely service delivery is considered critical. Many of the
procurement functions in the hospitals are mandated to ensure quality and timely deliveries of
hospital pharmaceuticals and non- pharmaceuticals items. Public Hospitals are facing numerous
challenges ranging from stockouts, capacity challenges both technical and financial from suppliers,
long lead times, and poor workmanship descending their performance as evidenced by the 2020
PPOA report which recommended Supplier Evaluation as a solution to these challenges. This
problem is however persistent in abate empirical application of supplier evaluation implementation
and research studies. It is with this regard that this study purposed to establish the effect of supplier
evaluation on the procurement performance of Public hospitals in Kisumu, Kenya. Specifically,
this study sought to determine the effect of supplier consistency, supplier competence, and supplier
production capacity on the procurement performance of Public Hospitals in Kisumu, Kenya. The
study was anchored on Agile Supply Chain Theory and Supply Chain Management Theory. A
correlational research design was adopted to carry out the study. The study target population was
63 drawn from JOOTRH, Kisumu County and Lumumba Hospitals which were selected using
census survey as the sampling technique. Primary data collected using structured questionnaires
will be used through the drop-and-pick method. A pilot study was conducted at Ahero County
hospital on 11 employees. Content validity was ascertained through expert review, the
recommendations of the experts were incorporated in the data tool. Cronbach’s alpha was used to
gauge internal reliability where a coefficient of 0.971 was established this being above the
allowable threshold of 0.7. The study established the following through multiple regression
analysis. A general beta constant of 2.055 and a p=0.011. This implies that a unit increase in
supplier evaluation all other factors held constant, would lead to a corresponding change of 2.055
in the procurement performance of the public hospitals in Kisumu at 95% confidence level. On the
effect of supplier consistency on the procurement performance of Public hospitals in Kisumu,
Kenya the study established (β = 0.213, p= 0.199 >0.05) this implies that a unit changes in supplier
consistency would lead to unit change(increase) in the procurement performance by 0.213 units,
this though is not statistically significant at α = 0.05. On the effect of supplier competency on the
procurement performance of Public hospitals in Kisumu, Kenya the study established (β = 1.136,
p = 0.000<0.05) this implies that a unit changes in supplier competence would lead to unit
change(increase) in the procurement performance by 1.136 units, this being statistically significant
at α = 0.05. On the effect of Supplier production capacity on the procurement performance of
Public hospitals in Kisumu, Kenya the study established (β = - 0.293, p = 0.075>0.05, this implies
that a unit changes in supplier capacity of production would lead to unit change(decrease) in the
procurement performance by -0.293 units, this not being statistically significant at α = 0.05. The
study therefore recommends the inclusion of supplier competency metrics into supplier evaluation
criteria and exclusion of supplier consistency and supplier production capacity from it.
Master's Project
2023-01-01T00:00:00ZEffects of organizational characteristics on employee turnover among star-rated hotels in Nairobi County, Kenya
https://repository.maseno.ac.ke/handle/123456789/5964
Effects of organizational characteristics on employee turnover among star-rated hotels in Nairobi County, Kenya
ONYANGO, Beatrice
Employee turnover continues to be a challenge in the hospitality industry, with many hotels incurring significant investment costs in personnel recruitment and training only to lose them through exits. Nonetheless, employee turnover in the hospitality industry is high, with hotels in Nairobi, Kenya recording the highest turnover of over 72 percent against the optimal threshold of 30 percent as stipulated by Harris et al (2001). Although studies on the determinants of employee turnover exist, the results of these studies are inconclusive. Furthermore, despite the fact that organizational characteristics are a significant predictor of organizational outcomes such as employee turnover, there is a dearth of information on organizational characteristics such as managerial characteristics, organizational culture, and organization structure and how they affect employee turnover. As a result, this study investigated the effect of organizational characteristics on employee turnover in Nairobi County's star-rated hotels. The study sought to determine the effect of managerial characteristics on employee turnover, as well as the effect of organizational culture on employee turnover and the effect of organizational structure on employee turnover among Nairobi County's star-rated hotels. Based on Contingency theory, this study used a quantitative research approach with a correlational design to analyze data collected via self-administered questionnaires. The study sample consisted of 212 top and middle level managers drawn from a population of 486 using a multi-stage sampling method. Multiple regression analysis in SPSS was used to test the ensuing null research hypotheses. Findings showed that managerial characteristics, organizational culture and organizational structure had a combined significant effect on employee turnover (F [3, 178] = 195.249, p < .001, R2 = .767), explaining for 76.7% of the variance in employee turnover. Managerial characteristics (β = .205, t = 2.643, p = .009) and organization culture (β = .767, t = 8.660, p < .001) were found to be significant predictors of employee turnover. Organizational structure (β = .035, t = .373, p = .710) was however found not to be a significant predictor of employee turnover. The positive effect of managerial characteristics in overall and organization culture on employee turnover imply that hoteliers should pay attention to these two organization characteristics in efforts to tame the rising employee turnover among star-rated hotels in Nairobi County. The study findings add to the existing body of knowledge by specifically linking the three organization characteristic components to employee turnover in the hospitality industry.
Master's Thesis
2023-01-01T00:00:00ZRelationship between product design, lean manufacturing and operational performance of Sugar firms in Kenya
https://repository.maseno.ac.ke/handle/123456789/5957
Relationship between product design, lean manufacturing and operational performance of Sugar firms in Kenya
KUNYORIA, Ogora Joseph
The Sugar Firms in Kenya contribute approximately 26% directly to the Gross Domestic Product (GDP) and an additional 25% indirectly through agro-based and associated industries linkages. However, they have experienced a significant decline of milled sugar production from 523,652 metric tones in 2010 to 440,935 metric tones in 2019 according to in the sugar sub-sector report by Kenya Association of Manufacturers in 2020. This decline was mainly attributed to the high cost of production stemming from inefficiencies across the value chain from inadequate research and extension leading to the design of production systems that are inefficient. Despite the vast contribution of the sugar firms to the economy, this problem of inefficient production system has not been solved and thus the Sugar Firms performance continues to spiral downward leading to the dissolution of some firms, downscaling of operations. The reviewed studies revealed an absence of a clear association among the three variables. They also indicating a weak relationship between product design and operational performance, underscoring the necessity for introducing a lean manufacturing as a moderator to enhance understanding and potentially strengthen the intricate interplay between product design and operational performance. Product design, lean manufacturing, and operational performance practically exist together, since lean manufacturing boosts product design by eliminating waste and consequently elevates operational performance, on the contrary, based on the reviewed studies, there has been an absence of research endeavors aimed at establishing the association of this three variables. It is in this regard that this study purposes to establish the relationship between product design, lean manufacturing, and operational performance of Sugar Firms in Kenya. Specifically this study seeks to determine the effect of product design on operational performance of Sugar Firms in Kenya, to establish the effect of lean manufacturing practices on operational performance of Sugar Firms in Kenya, and to establish the moderating effect of lean manufacturing practices on the relationship between product design and operational performance of Sugar Firms in Kenya. The research was guided by the resource-based view theory and transaction cost theory. This study was guided by a correlational research design. A census survey was conducted targeting all 164 managers and assistant managers of Sugar Firms in Kenya. A pilot study was conducted of 14 participants constituting of managers and assistant managers of seven departments in Transmara Sugar Company to test for reliability using Cronbach‘s alpha, with a threshold of 0.70, indicating satisfactory instrument reliability. The Cronbach's Alpha reliability coefficient obtained in this study was 0.849. Primary data was collected using questionnaires. The study was based on three fundamental ways of assessing the validity of the research instrument which include; criterion, content, and construct. A multiple linear regression model was applied to establish the association among explanatory variables in this study. The results established that product design significantly affects operational performance (β =0.742, p=.000), hence, adoption of product design yields a significant 0.742 unit increase in operational performance for Sugar Firms. Indicating a positive and significant association between the two variables. Lean Manufacturing had a significant positive effect on operational performance (β=0.661, p=0.000), suggesting that the implementation of lean manufacturing practices leads to 0.661 unit increase in operational performance. After incorporating the interaction effect, the R square change was 0.008 (p=0.048), indicating that lean manufacturing statistically moderates the relationship between product design and operational performance by 0.8%. It was concluded that supply chain management played a more prominent role in determining product design compared to digital technologies which had the lowest prevalence in that regard. Consequently, it was concluded that lean manufacturing is a crucial and influential factor in shaping the operational performance of Sugar Firms in Kenya. Finally the study concludes that lean manufacturing plays a significantly moderates relationship between product design and operational performance, providing valuable insights for enhancing these aspects within the manufacturing context of Sugar Firms. Thus, the study recommends that Sugar Firms' Management should focus on maintaining a robust product design while integrating lean manufacturing practices to enhance operational performance. By adopting the provided lean manufacturing model, they can effectively strengthen the relationship between product design and operational performance. This approach is likely to lead to improved overall performance and efficiency in the sugar firms' manufacturing processes. The study may have a significant impact: to the government by aiding in the formulation of policies, to the sugar sub-sector by aiding them to focus on a robust manufacturing system with a paradigm shift from loss marking to profit-making institutions and a hub for the creation of employment and the world of academia may contribute to the increasing body of literature on operations management activities.
PhD Thesis
2023-01-01T00:00:00ZEffect of business proximity to infrastructure on the relationship between informal hospitality services and socioeconomic well-being of women entrepreneurs in selected counties in Kenya
https://repository.maseno.ac.ke/handle/123456789/5953
Effect of business proximity to infrastructure on the relationship between informal hospitality services and socioeconomic well-being of women entrepreneurs in selected counties in Kenya
AKINYI, Lynette Ogada Onyando
Despite hospitality services being considered an income diversification, the extent to which it improves women’s socioeconomic well-being is not explicit. Therefore, this study sought to investigate the effect of hospitality services on the socioeconomic well-being of women entrepreneurs in Kenya. Specifically, the study sought to describe the types of hospitality services offered by women entrepreneurs in selected Counties in Kenya; to determine the effect of the provision of outside catering, events management and housekeeping services on the socioeconomic well-being of women entrepreneurs in selected Counties in Kenya and to establish the moderating effects of proximity to infrastructure on the relationship between provision of outside catering, events management and housekeeping services and socioeconomic well-being of women entrepreneurs. The study was pinned on the following theories; The Opportunity Based Entrepreneurship Theory, Feminist Theory and Integrated Development Framework. The study adopted a mixed methods approach and sequential exploratory research design. The study population was 829 women entrepreneurs from four selected Counties namely Muranga, Kisumu, Kakamega and Nakuru. Purposive sampling was used to select 8 discussants for interviews and 8 FGD participants in the qualitative phase. Self-administered questionnaires were distributed to 265 randomly selected participants in the quantitative phase. Qualitative data was analyzed using framework analysis. Quantitative data was analyzed using the regression analysis technique. The study established that women entrepreneurs offered outside catering and event management services to improve their socioeconomic well-being. Regarding socioeconomic well-being, the qualitative study revealed that women attained increased income, improved health and access to education. This was confirmed by quantitative results where there was a significant relationship between outside catering and the socioeconomic well-being of women entrepreneurs (t = 2.731, p =.001). Similarly, events management services significantly influenced the socioeconomic well-being among the women entrepreneurs (t =4.708, p < .001). Proximity to infrastructure had a moderating effect on the relationship between outside catering, events management and housekeeping service and the socioeconomic well-being of the women entrepreneurs in the selected counties in Kenya (With changes in R2 of 0.081, 0.111 and 0.129 respectively). This will inform Tourism Regulatory Authority policy changes to address womenled hospitality services in Kenya in terms of strategies, and infrastructure development to make the sector more vibrant for the improvement of women's socioeconomic well-being.
PhD Thesis
2023-01-01T00:00:00ZEffects of airbnb rental proliferations on revpar of star-rated hotels in Nairobi County
https://repository.maseno.ac.ke/handle/123456789/5950
Effects of airbnb rental proliferations on revpar of star-rated hotels in Nairobi County
AKOTH, Joy Ajwang
Airbnb is one of the disruptive technologies that have grown exponentially since its inception in 2008. It has raised concerns among hoteliers in the hospitality industry worldwide due to its perceived effect on hotel performance. Nairobi County has seen a surge in the number of Airbnb rentals over the years while at the same time a declining financial performance of star-rated hotels. As a result, there has been a proliferation of studies aimed at understanding the nature of these effects. However, most of these studies have been conducted mainly in the developed economies with reported contrasting results. On the same note, very limited studies have considered Airbnb listings and Airbnb price related factors such as price dispersion and price differentials effects on performance of hotels in Nairobi County, Kenya. This study therefore aimed to investigate the effects of Airbnb proliferations on RevPAR of star-rated hotels in Nairobi County. Specifically, the study set to determine the effect of Airbnb listings on RevPAR of star-rated hotels in Nairobi County; assess the effect of price differentials on RevPAR of star-rated hotels in Nairobi County; identify the effect of Airbnb price dispersion on RevPAR of star-rated hotels in Nairobi, County. The study was anchored on disruptive innovation theory and adopted a quantitative research approach. Correlational research design was used to collect and analyse pooled panel data relating to ADR, occupancy and listings from Airbnb and 54 star-rated hotels in Nairobi County. The study used monthly secondary data for the period between April 2012 to March 2023. Data was subjected to descriptive analysis in Excel and pooled regression analysis in STATA v 13. Descriptive analysis indicates that Airbnb in its initial stage may not be a concern to hoteliers but in the long run does affect the hotel performance. The regression analysis results indicate that Airbnb listings, price differentials and Airbnb price dispersions jointly accounted for 22.4% of the variation in RevPAR of star-rated hotels in Nairobi County (F [3, 127] = 10.34, p < .05, R2 = .224). The results indicate that a percentage increase in Airbnb listing, price differentials and Airbnb price dispersions would result to a decrease in RevPAR of star-rated hotels in Nairobi County by 0.017%, .13% and .12% respectively. This implies that with Airbnb rentals proliferation in Nairobi County, clients would prefer them to hotels as they charge lower rates and offer convenience. With lower rates, hoteliers would be forced to lower their room rates too and suffer low occupancy rate which in turn affects hotel RevPAR. The findings suggest that hoteliers should closely monitor Airbnb listings and prices and where possible also list some of their rooms on Airbnb. The findings add to the existing body of knowledge by providing insights on the disruptive nature of Airbnb to the hotel industry.
Master's Thesis
2023-01-01T00:00:00ZApplication of UTAUT in assessing determinants of virtual kitchen adoption among licensed restaurants in Kenya
https://repository.maseno.ac.ke/handle/123456789/5948
Application of UTAUT in assessing determinants of virtual kitchen adoption among licensed restaurants in Kenya
CHEBET, Violet
Restaurants play a significant role in the diversification of a country’s economy through employment creation and revenue generation and as such, various restaurants have come up in Kenya. Despite the increasing number of restaurants, there’s a continuous demand for dine-out services facilitated by emergence of online food delivery (OFD) platforms such as Glovo, Uber Eats, Jumia Food, etc. This puts pressure on restaurant capacity to meet the needs of both dine in and dine out customers. With increasing demand for dine-out consumption including OFD, there’s a need to adopt new restaurant business models for restaurants called virtual kitchens (VKs) in Kenya. While various studies have examined adoption of VKs mainly through qualitative methods, no study has been dedicated to understand VKs adoption in Kenya, with a focus on restaurant businesses. Existing studies in other context also provide contradicting results on determinants of VK adoption. This study, therefore, aimed at investigating the adoption of virtual kitchens among licensed restaurants in Kenya. Anchoring on the UTAUT theory, the study specifically set out to (1) determine the effect of performance expectancy on the intention to use virtual kitchens among licensed restaurants in Kenya; (2) identify the effect of effort expectancy on the intention to use virtual kitchens among licensed restaurants in Kenya; (3) determine the effect of facilitating conditions on the intention to use virtual kitchens among licensed restaurants in Kenya; and (4) identify the effect of price value on the intention to use virtual kitchens among licensed restaurants in Kenya. The study adopted a quantitative research approach and correlational research design to survey 149 managers or owners licensed restaurants in Kenya. The multiple regression analysis results indicated that performance expectancy, effort expectancy, facilitating conditions and price value had significant effect on intention to use virtual kitchens (VKs) (F [4, 144] = 20.662, p < .01, R2 = .604), implying that the predictors explained for 60.4% of the variance in intention to use VKs. The results indicates that restaurateurs would consider ability of VKs to enhance their performance, VKs user friendliness in carrying out intended business operations, availability of relevant facilitating conditions and cost benefit analysis of VKs before deciding their adoptions. The study findings therefore not only contribute to industry practice by providing informative insights on VK adoption in Kenya but also add to the existing body of knowledge debate on VK adoption.
Master's Thesis
2023-01-01T00:00:00ZManagers’ application of user generated content in hospitality service experience enhancement among 3-5-star hotels in Kenya
https://repository.maseno.ac.ke/handle/123456789/5946
Managers’ application of user generated content in hospitality service experience enhancement among 3-5-star hotels in Kenya
MOSES, Cliff Benson
Hospitality service experience (HSE) is a complex phenomenon involving customers' subjectivity making it challenging for managers to manage HSE effectively, yet it is a key concept in hospitality industry, just like services, particularly in luxury hotels. It is, however, believed that the application of user-generated content (UGC) can play a key role in the effective management of the HSEs, as it has taken up the entirety of customers' expectations, perceptions, and evaluations of hospitality services. Ninety percent millennials generate content online which is trusted by fifty percent of customers. Despite this, most literature have focused on customer-centric factors with regard to UGC application negating managerial perspectives on UGC application and their influence on HSE enhancement. The main objective of this study was investigating managers’ application of UGC in HSE enhancement among 3-5-star hotels in Kenya. Specific objectives were assessing the extent of a managers’ application of UGC, assess managers’ perception of HSE, and determining influence of managerial monitoring of UGC and managerial response to UGC on HSE enhancement. Guided by the social impact, service recovery and affect theories, the study adopted a quantitative approach and survey design. The population entailed 441 general, guest relations, and marketing managers from 147 3-5-star hotels in Kenya. Multistage sampling (cluster, proportionate, simple random sampling) was used to select a sample of 252 hotel managers and data was collected using self-administered questionnaires. The first and second objectives were assessed through mean ranking and standard deviation. Multiple linear regression analysis was used to analyse the third and fourth objectives. The results indicate that hotel managers primarily apply UGC to a large extent by checking the number of unfavourable sentiments (M=4.523) and checking positive content generated by customers about their hotels (M=4.958). In their responses, hotel managers express happiness for a guest's satisfaction and express regrets for dissatisfaction experienced by previous customers (M=5.006). They also show appreciation in their responses, apologize for service gaps and failures, invite customers back to their hotels, and promise future corrections of experienced shortfalls. Moreover, hotel managers consider the following variables as important:feelings (M=5.606), behaviour (M=5.473), judgement (M=5.388), perception of service (M=5.236), and customers' emotions after service (M=5.152). Others include taking responsibility for customer complaints, environmental context, and cultural background of service provision as important. Finally, managerial monitoring and response to UGC significantly influence HSE enhancement by 50.9%. Managerial monitoring and response to UGC influence HSE with β values of 0.221 and 0.216, respectively. The study findings inform hotel managers of how their application of UGC in their hotels will improve the HSE. Most importantly, the study implies that managers should leverage UGC to enhance the HSE, thus boosting competitive advantage, customer satisfaction, and loyalty.
Master's Thesis
2023-01-01T00:00:00ZRelationship between workplace changes and employee morale in private Universities in Western Kenya
https://repository.maseno.ac.ke/handle/123456789/5931
Relationship between workplace changes and employee morale in private Universities in Western Kenya
KERANGANI, James Mariba
According to Kariuki, N. & Makori, M., (2015), a survey was conducted in Presbyterian University of East Africa (PUEA) by the Human Resource Office in 2014 and revealed that up to 50% of Kenyan Private Universities’ work force merely show up at work to do what is expected of them. The research found that 47% of employees visited and ended up spending the majority of their time on social websites during work time. Therefore, employee turnover was recorded at 43%. The main cause of these scenarios is not known. Literature has given various suggestions that some workplace changes in private universities relate with technology, communication methods, transfer of employees, work goals, marketing and operational costs. However, it is not known whether these changes have a significant relationship with low employee morale in private universities in Kenya. This study therefore paid particular attention to the relationship between workplace changes and employee morale in private universities in western Kenya region. In specific, the study sought to determine how technological changes, transfer of employees, change in communication processes and change in work goals relate to employee morale in private universities in western Kenya region. The study's conclusions may be very helpful to numerous parties involved in Kenya's private universities. This study was anchored on Lewin’s theory of Change Management, Job Characteristics model and Goal Setting theory. This study employed correlational research design. The target population was 1440 faculty and staff members of four selected Universities. Techniques of stratified random sampling were used in the study. The sample consisted of 313 workers from various departments. Respondents were given questionnaires to complete in order to collect data. The items on the questionnaire were developed using items from literature reviews. Excel and SPSS tools were used in the data analysis. Frequency tables and charts were used to present the data. Conclusions and suggestions were drawn from the results. A pilot study with ten was carried out in Uzima University to determine the validity of the items in the research instruments. The ten respondents were not examined in the real exercise. The findings revealed that technological changes had a positive relationship (β=.707, p<.05) and accounted for significant variance (50.0%) in employee morale (R2=.500, p<.05), employee transfer had a negative relationship (β=-.541,p<.05) and accounted for 29.3% variance in employee morale (R2=.293, p<.05), change in communication had a negative relationship (β=-.483, p<.05) and accounted for 23.0% significant variance in employee morale (R2=.230, p<.05) and finally change in work goals had a negative relationship (β=-.678, p<.05) and accounted for 46.0% variance in employee morale (R2=.460, p<.05). It was concluded that workplace changes has a significant relationship with employee morale. The study recommended that private universities prepare their employees in advance before transfer, change in communication and change in goals.
Master's Thesis
2023-01-01T00:00:00Z