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Assessment of Customer Experience and Its Relative Effects On Customer Emotions and Purchase Behavioural Intentions in Four & Five Star Hotels in Kenya
(Maseno University, 2020)
Growth and survival of hotel industry depends on its ability to manage and create memorable experiences which are still among major challenges in the industry. Whilst realizing the gap between what customers desire from ...
Moderating Effect of Social Media Use on Guests‟ Post Purchase Evaluation and Guests‟ Loyalty in Four and Five Star Hotels In Kenya
(Maseno University, 2020)
The use of social media has reshaped the way tourism related information is distributed and the way people plan for and consume travel. Despite the contribution of social media to the hotel business, the extent of its use ...
Integration of Information and Communication Technology and Its Contribution to the Teaching of English In Secondary Schools In Kisumu County, Kenya
(Maseno University, 2021)
Integration of Information and Communication Technology (ICT) in teaching and learning is expected to offer better educational outcomes marked by improved performance. Despite investment in ICT infrastructure to promote ...
Influence of Local Structural Factors on Tourism Backward Linkage With Local Micro and Small Enterprises In Kisumu County
(Maseno University, 2021)
Though tourism is globally recognized as significant drivers of economic development and growth, its economic potential in Africa is dampened by income leakages which reduce its real contribution in promoting local socio ...
Modelling Tertiary Tourism Education for Informing Tourism Destination Service Quality In Kenya
(Maseno University, 2020)
Tourism is considered one of the tools for sustaining the economic development of most countries including Kenya. Continued sustenance of the tourism industry requires human capital with the right skills and competencies. ...
Analysis of Pottery Production for rehabilitation of Women Prisoners in Kenya
(Maseno University, 2021)
ABSTRACT
In developed countries studies show that pottery is used in prisons as a tool for rehabilitation as it encourages self-expression, assist inmates to adjust to the prison environment and prepare inmates for release ...
Autobiographical Portrait of Subversion of the Normative Gender Identity In Wangari Maathai’s Unbowed
(Maseno University, 2021)
Subversive literature is a powerful tool in a rebel‘s arsenal throughout literary history of mankind. Many scholars concur that autobiographies by women indicate their struggle for equality playing field in all spheres of ...