Browsing Communication and Media Studies by Title
Now showing items 6-11 of 11
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Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ... -
The influence of employee communication on employee commitment at capital airtime limited in Kenya
(Maseno University, 2017)Communication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand ... -
Oral media as an alternative communication strategy in campaigns against female circumcision among Abagusii community of Kisii county
(Maseno University, 2018)The prevalence rate of female circumcision among the Abagusii community is over 96% whereby the rural areas of Kisii County are largely affected. These statistics are recorded after the use of mainstream media in campaigns ... -
Perception of influence of the soap opera the legal wife on marriages in Kisumu city
(Maseno University, 2017)Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage ... -
Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd
(Maseno University, 2017)Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ... -
The role of community radio in the implementation of county development programs in Vihiga County, Kenya
(Maseno University, 2022)The media is critical to the development process because it provides appropriate knowledge and effective communication tools necessary for influencing and modifying human attitudes and behavior. Media is a catalyst for ...