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Effect of customer loyalty programs on performance of Nakumatt supermarket in Western region in Kenya
(Maseno University, 2017)
Kenya’s worth of retail industry has reached 1.8 trillion with increase in 13% of consumer spending in the industry. However, in spite of being Kenya’s biggest retail chain, Nakumatt supermarket is currently facing ...
Effect of small and medium enterprises challenges on access to commercial bank credit in Seme sub-county Kenya
(Maseno University, 2017)
Small and medium enterprises (SMEs) sector has continued to play an important role in the economy both globally and regionally. The Kenyan government has therefore encouraged the commercial banks to provide credit facilities ...