Browsing by Author "OKEYO, James. Adede"
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Influence of relationship marketing practices on customer retention among supermarkets in Kisumu city
OKEYO, James. Adede (Maseno University, 2022)Relationship marketing has been used by many firms to attain competitive advantage, more so customer retention. Research has shown that it is five times more expensive to acquire a new customer than to retain the existing ...