Browsing by Author "ONG'ERA, Kevin Rasugu"
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Effect of Market Orientation Strategies on Performance of Commercial Banks in Kenya, A Case of Kisumu County
ONG'ERA, Kevin Rasugu (Maseno University, 2015)Banking is an essential service in an economy. The stability of a country's economy is closely related to the soundness of its banking system. Literature links bank performance with market orientation strategies. Strategy ...