Browsing Theses & Dissertations by Author "CHEPKWONY, Chepwogen Patricia"
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Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
CHEPKWONY, Chepwogen Patricia (Maseno University, 2017)Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ...