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What Gets Mapped onto What in the Sex is a Football Game Metaphore in Kenyan HIV/AIDS Campaign Posters
(Universidad de Maseno (Kenya), 2015)
Susan Sontag, the prolific author of AIDS and its Metaphors, subscribes to the school of thought
that life-threatening ailments such as HIV/AIDS, cancer, syphilis and tuberculosis are rich in
conceptual metaphors by which ...