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Influence of Marketing Communication on Micro-Enterprise Performance in Kericho County, Kenya
(2011)
Past research has shown that marketing communication influences financial
performance of firms never the less, scanty information is available on non-financial
measures. This Study intends to empirically determine the ...
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)
The sought to establish the effect of relationship quality on customer loyalty
among registered pharmaceutical firms in Western Kenya. The study used descriptive
research design in which multistage sampling technique ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation (EO).
However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...
The relationship between customer service quality and customer loyalty among retail pharmacies in Western Kenya
(2012)
The sought to establish the effect of relationship quality on customer loyalty
among registered pharmaceutical firms in Western Kenya. The study used descriptive
research design in which multistage sampling technique ...
Mediating Effect of Marketing Communication in the Relationship between Entrepreneurial Orientation and Micro-Entreprise
(2011)
Performance of micro-enterprises has been linked to entrepreneurial orientation
(EO). However, this cannot be viewed in a direct perspective as suggested in past studies
because this direct link accounts for a small ...