Search
Now showing items 1-3 of 3
Assessment of Customer Experience and Its Relative Effects On Customer Emotions and Purchase Behavioural Intentions in Four & Five Star Hotels in Kenya
(Maseno University, 2020)
Growth and survival of hotel industry depends on its ability to manage and create memorable experiences which are still among major challenges in the industry. Whilst realizing the gap between what customers desire from ...
Moderating Effect of Social Media Use on Guests‟ Post Purchase Evaluation and Guests‟ Loyalty in Four and Five Star Hotels In Kenya
(Maseno University, 2020)
The use of social media has reshaped the way tourism related information is distributed and the way people plan for and consume travel. Despite the contribution of social media to the hotel business, the extent of its use ...
Modelling Tertiary Tourism Education for Informing Tourism Destination Service Quality In Kenya
(Maseno University, 2020)
Tourism is considered one of the tools for sustaining the economic development of most countries including Kenya. Continued sustenance of the tourism industry requires human capital with the right skills and competencies. ...