Browsing Masters Theses by Author "CHEPNGETICH, Beatrice"
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Assessment of Service Quality as a Determinant of Customer Loyalty in Hotels within Kisumu City, Kenya
CHEPNGETICH, Beatrice (Maseno University, 2013)Customer loyalty has been found to be a competitive tool for many hospitality industries. Service quality has proved to be a key determinant of customer loyalty in developed world. Even though previous studies identified ...