Browsing School of Business and Economics by Author "ANYANGO, Molly Siderra"
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Effectiveness of Personal Selling Strategies in the Banking Industry in Kisumu County, Kenya
ANYANGO, Molly Siderra (Maseno University, 2017)According to World Bank 2015 report, banking industry contributes enormously to socioeconomicdevelopments of regions and countries. Banks employ, finance and contribute to GDP. However, Economic Survey 2015 reports ...