Browsing School of Business and Economics by Author "NYARANGI, Lydiah Kemunto"
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Effect of Market Orientation on Performance of Small Scale Enterprises in Kisumu City, Kenya
NYARANGI, Lydiah Kemunto (Maseno University, 2018)Globally, organizations need marketing strategies to strive and generate superior financial performance. According to Economy survey 2016, five out of seven new small scale enterprises in Kenya do not experience growth ...