Strategy Formation, Execution Capability, and Innovation- Performance Relationship to Farms’ Strategic Orientation: A Study of Safaricom, Nairobi, Kenya
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Publication Date
2015Author
Alfred Kesenwa, Dr. David O. Oima, Dr. Moses Oginda
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Effective Strategy formation, execution capability is a complex organizational resource capability that should
lead to superior performance. Empirical research on strategy has examined the strategy formation capability
from many perspectives. However, no study has examined a comprehensive model of strategy formation in the
context of the firm`s strategic orientation. Such a model is developed and examined by this study. The results
show that strategic orientation moderates the relationship between different elements of the strategy formation
capability and performance. Top innovators collaborate extensively with a wide range of partners, both inside
and outside their industries.