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An evaluation of the determinants of effectiveness of Bilharzia awareness campaigns in Kisumu West sub-county, Kenya
(Maseno University, 2017)
Schistosomiasis (Bilharzia), is a one of the major tropical diseases affecting many people in developing countries, and is considered the second most important human parasitic disease after malaria in terms of morbidity ...
Perception of influence of the soap opera the legal wife on marriages in Kisumu city
(Maseno University, 2017)
Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage ...
The influence of employee communication on employee commitment at capital airtime limited in Kenya
(Maseno University, 2017)
Communication is linked to work commitment because they go hand in hand to form a solid business foundation best for organizational growth. Unlike most organizations that create structures in order to be able to understand ...
Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya.
(Maseno University, 2017)
Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...
An evaluation of moderators’ performance and perceptions on coverage of issues in 2013 presidential debate in Kenya by Citizen Television
(Maseno University, 2017)
This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential ...
Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd
(Maseno University, 2017)
Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ...