| dc.description.abstract | ABSTRACT
The overall goal of the government of Kenya is to promote and improve health status of all
Kenyans through effective, accessible, and affordable health services. To address major
challenges in health sector and to make health care accessible and affordable, the government
of Kenya in 1966 set up NHIF to provide medical insurance cover. Stakeholders have raised
dissatisfactions on the services being offered citing that the entity has lost sight on its
objectives leading to loss for money invested by principals. In the recent cases, regular
system failure during on- line payment, laxity in addressing client’s hospital related cases and
failure to remit funds to hospital after treating its patient beneficiary like Kenyatta hospital
costing 311 million in 2017 suggests lack of strategic plans. While previous studies largely
focused on funding, they never considered strategic planning in NHIF in Busia Western
Kenya. Moreover, no known studies have focused on Mission, objectives, and Policies which
ensures improvement in performance. The purpose of this study was to analyze influence of
strategic planning on corporate performance. This study was guided by three objectives; to
establish the influence of mission statement on corporate performance, to establish the
influence of organization’s objectives on corporate performance and to analyze the influence
of organization’s policies on corporate performance. The study covered other researcher’s
work on influence of strategic planning on corporate performance and guided by resource
based theory. It employed correlational research design and target population was 49 NHIF
management staff of whom 4 were used for pilot study and 45 for actual study, Census
sampling approach was used as the target population was manageable number. The research
instruments were questionnaire and interview schedules. Instrument reliability was
ascertained using Cronbach’s Alpha coefficient where all the variables met the threshold of
0.701 implying internal consistency while validity was ascertained by expert judgment from
school of Business and Economics. Data were analyzed using descriptive statistics
(percentage) and inferential statistics was used to generate quantitative reports, content
analysis was used to analyze quantitative data and presented in tables. Findings revealed that
that use of mission statement in strategic decision making was statistically insignificant
predictor of corporate performance β1= .038 (p = .269), organization’s objectives was a
positive significant predictor of corporate performance (β2 = .429 (p = .000) and
organization’s policies was a positive significant predictor of corporate performance (β3 =
.432 (p = .000).These values of organization’s objectives and organization’s policies are
statistically significant since the p-values are less than 0.05 meaning that a unit change in use
of, organization’s objectives and policies intensity leads to an increase in corporate
performance of , 0.429 and 0.432respectively, all things being fixed. The study concludes that
mission statement should not too embraced in order to increase corporate performance, use
organization’s objectives and adoption of organization’s policies in strategic planning should
be embraced as they lead to increased corporate performance. The study recommends that
NHIF Busia branch should not over embrace mission statement, organization’s objectives and
policies in strategic decision making as this was found to improve corporate performance of
fund. The importance of the study is that it presents an overview on the influence of strategic
planning on corporate performance. This is expected to offer a meaningful insights, increase
strategic management knowledge and source of reference to other researchers, readers and
NHIF policy makers. | en_US |
