The place of strategy analysis and choice Approaches in Strategic management research in Kenya

Abstract

Globally, strategic management of organizations is important. This is driven by numerous and dynamic challenges organizations continue to experience in the environment in the form of increased competition, depletion of resources, heightened government involvement in the market and increased concerns on safety, standards and environmental conservation. In different parts of the world including Kenya, many organizations have adopted strategic management approach within which they conduct strategic planning from time to time yet they continue to face challenges which strategic management is expected to have helped reduce. The subject of strategic management has attracted enormous scholarly attention however; interest in strategy analysis and choice approaches is scarce. The studies have not explored extent of application of strategy analysis and choice …