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Effect of recruitment and selection of employees on the performance of small and medium enterprises in Kisumu municipality, Kenya
(International Journal of Human Resource Studie, 2012)
The study investigated the effect recruitment and election on the performance of SMEs in Kisumu
Municipality, Kenya. Kenya has 1.6 million SMEs, constituting 96% of business enterprises,
employing 75% of the labour force ...
Implications of service quality on customer loyalty in the banking sector. A survey of Banks in Homabay county, Kenya
(Centre for Promoting Ideas, USA, 2012)
Marketing management research has advocated for the establishment of the determinants of customer loyalty to improve customer retention and performance. However, studies on the direct relationship between these determinants ...