Assessing cassava marketing, policy frameworks and value chains in western kenya

Abstract

Cassava is a critical root crop in Kenya, contributing to food security and household income, yet its production, processing, and commercialization remain underdeveloped. This study assessed the potential of value-added cassava products to enhance food security and income generation in Migori and Siaya counties. Data were collected through key informant interviews and stakeholder consultations, focusing on cassava marketing, policy frameworks and value chains. Findings reveal that marketing of cassava products is predominantly informal, with small-scale traders and individual consumers dominating the value chain, while competition from substitute staples and minimal promotional strategies further limit sales. Value addition is minimal, primarily involving washing, peeling, chipping, and solar drying, with significant potential for mechanization and processing to enhance product quality and profitability. The policy environment is underdeveloped, with limited county-level regulations and insufficient stakeholder engagement in policy formulation. The study concludes that an integrated approach, including targeted policy development, institutional support, investment in processing technologies, market integration, and capacity building, is essential to strengthen the cassava value chain, improve productivity, and enhance household income and food security in Western Kenya.