Browsing School of Business and Economics by Author "NTHENYA, Magdaline"
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Analysis of effect of strategic approaches on competitive advantage in commercial banks in Nairobi, Kenya
NTHENYA, Magdaline (Maseno University, 2018)The banking industry in Kenya faces intense competition. According to Kenya Bankers Association Report of 2016/2017, the banks have experienced declining performance dropping in profitability by 12.3%. Commercial banks ...