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Effects of marketing strategies on performance of Commercial Banks: a case of Kisumu city, Kenya.
(Maseno University, 2019)
Banks have experienced a remarkable decline in their market shares and in profit margins. This study seeks to find out how such marketing strategies have affected banks performance. It was guided by the following objectives; ...
Effect of Electronic Payment Mechanisms On Revenue Performance: A Case of Kisumu County Government, Kenya
(Maseno University, 2019)
ABSTRACT
Globally,realization of revenue targets in counties is core to meeting their financial
responsibilities which will lead to recognition of their directive to offer valuable and well-timed
services to the ...