Browsing Business Administration by Title
Now showing items 47-66 of 86
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Effects of marketing communication strategies on organizational performance of beauty product firms in Kisumu
(Maseno University, 2018)The marketing industry today is facing a massive challenge. The old traditional media channels used to market products and services and persuade customers is losing its momentum and effectiveness due to changing customer ... -
Effects of marketing strategies on performance of Commercial Banks: a case of Kisumu city, Kenya.
(Maseno University, 2019)Banks have experienced a remarkable decline in their market shares and in profit margins. This study seeks to find out how such marketing strategies have affected banks performance. It was guided by the following objectives; ... -
Effects of professional ethics practices in performance of public health institutions in Siaya county, Kenya
(Maseno University, 2018)Health with its socio-economic underpinnings remains one of the major global challenges and an important obstacle to human capital development. Siaya County Annual Development Plan 2017 to 2018 reports high morbidity and ... -
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ... -
An evaluation of audit committee characteristics and performance of manufacturing and allied firms listed on Nairobi securities exchange, Kenya
(2016)economic growth and development to Kenyan economy, evidence showing a clear link between audit committee size, independence, gender diversity, and experience on performance of firms is lacking. Studies have argued that a ... -
Factors contributing to the adoption of internet banking in commercial bank of Africa, Kenya
(Maseno University, 2017)Internet banking has contributed greatly to commercial bank of Africa.s profits and has also resulted in increased deposits and customer base in the Bank. Canada is one of the world leaders of Internet Banking with a 65% ... -
Impact of performance appraisal on Teacher performance in public secondary schools in Kisumu west sub-county, Kenya.
(Maseno University, 2018)Performance appraisal is one of the basic tools that make workers to be very effective and active at work. If the system of teacher performance appraisal is properly designed and implemented, it is believed to have favorable ... -
Impact of strategic planning practices on the challenges faced by micro small and medium enterprises (msme’s) in Kitengela, Kajiado county, Kenya
(Maseno University, 2018)The purpose of the study is to investigate if strategic planning practices can help solve the challenges among MSME’s; Strategic planning is known to help entrepreneurs make decisions and get organized in order to remain ... -
Implementation and effect of integrated financial management information system on public financial management in Kisumu county, Kenya
(Maseno University, 2017)Integrated Financial Management Information systems (IFMIS) is believed to enhance Public Sector financial management by providing real-time information used in decision making by managers. However, while other studies ... -
Influence of diaspora remittances on financial development in Kenya
(Maseno university, 2018)Diaspora remittances have remained substantial and have been seen to increase globally. The same have been seen to be an enabler for growth of most developing economies. In 2015 they were estimated to be more than $601billion ... -
Influence of employee engagement practices on Teacher Performance in public secondary schools in Ndhiwa Sub county
(Maseno University, 2017)Performance in public secondary schools is believed to be influenced by factors such as school resources, teacher student ratio, learners’ discipline and curriculum implementation. Inadequate performance in most public ... -
Influence of employee relations strategies on employee performance in public universities in Western Kenya
(2018)Traditional sources of competitive advantage are changing and it is imperative to deploy new strategies to successfully compete under changing external conditions. Effective employee relation strategies encourage individual ... -
Influence of enterprise risk management strategies on performance of medium scale businesses in Kisumu city, Kenya
(Maseno University, 2017)The ability of the management of medium scale enterprises (MEs) to carefully identify the risks that their businesses could face and take appropriate counter-actions will certainly lead to successful and profitable ventures ... -
Influence of financial sustainability factors on growth of non-governmental organizations in Kenya
(Maseno University, 2017)Kenya has experienced enormous growth in establishment of NGOs, with more than 100% increase between 1977 and 1987, striking over 23,000 by 1997 and 47,000 by 2016; thereby attracting increased foreign and local funding ... -
The influence of informal strategic management modes on performance of small enterprises run by youths in Kisumu county, Kenya
(Maseno University, 2015)Information systems are created to enable organizations utilize technologies to gather and use information for effective management. Ministry of Education Science and technology (MOEST) is committed to the implementation ... -
Influence of investment appraisal and diversification on portfolio selection in the soft drink industry in Western Kenya.
(Maseno University, 2015)Economic reports reveal that Western Kenya has 16% poverty depth due to unemployment; sectoral reports reveal that 71% of employment opportunities are created in the informal sector and a long distribution system. Distribution ... -
Influence of marketing strategies on financial Performance of commercial banks in Kenya
(Maseno University, 2017)The importance of marketing strategy in the wake of intense banking industry competition and financial turmoil cannot be overemphasized. Coupled with massive regulations, the competition and other challenges ailing the ... -
Influence of new product development strategy on performance of bakeries in Kisumu city, Kenya
(Maseno University, 2017)There has been a question whether new product development strategy is rewarding or not in terms of firms’ performance worldwide. In Kenya, new product development strategy has been considered to be the main challenge for ... -
Influence of on-the-job training and development in strategy implementation at University of Nairobi enterprises and services limited
(Maseno University, 2017)On the job training and development improves the skills and knowledge of an organization’s workforce to implement Strategy. Existing studies have singled out employee skill as one of the constraints of strategy implementation. ... -
Influence of performance appraisal on employee performance in public service-Kenya
(Maseno University, 2018)For about a decade and a half, the Government of Kenya put in place measures that included adoption of rapid results initiative and performance contracting aimed at improving efficiency in service delivery. Despite the ...