Browsing Business Administration by Author "MANG’ENI, Caren Joan Adeti"
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Contribution of strategic entrepreneurship in the growth of fast moving consumer goods firms in the Kenyan detergent industry
MANG’ENI, Caren Joan Adeti (Maseno University, 2017)A firm’s growth is one of its main objectives as well as its limiting factor. Customer tastes and preferences keep changing much as availability of resources. Strategic entrepreneurship, simultaneous opportunity seeking ...