Business Administration: Recent submissions
Now showing items 81-86 of 86
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Moderating effects of service failure and customer communication on the relationship between service quality and customer satisfaction among mobile phone firms in Kenya
(Maseno University, 2016)Worldwide, Telecommunication Industry revenue has reached 2.1 trillion dollars in 2013 and is expected to grow by 3.4% by 2014. In Kenya, the mobile phone sector is growing at 80.5% adoption rate and contributed 12% GDP ... -
Effect of change management on financial performance of south Nyanza sugar company limited, Kenya
(Maseno University, 2018)According to Auditor General’s report of 2017, Sony Sugar company has continued to register dismal financial performance in the recent years with company audited books revealing a loss of ksh.1.02 billions and oustanding ... -
Analysis of service quality, quality management practices and organizational performance of private healthcare facilities in Nairobi county, Kenya
(2017)ABSTRACT Private healthcare has a significant market share, approximately 50% in Sub –Saharan Africa. Private healthcare in Kenya contributed 2.9% of the 4.7% of health investment in the year 2012. The sector contributes ... -
Entrepreneurial Orientation and Firm Performance: The Mediating Role of Marketing Communication in Micro-Enterprises in Kericho County, Kenya
(Maseno University, 2017)Micro-enterprise sector is paramount to economic growth and development in many countries. In Kenya the sector has provided a steady growth in employment from 67.5%- 83.4% between 2010 and 2014. However; it contributes ... -
Effect of Marketing Mix Strategy on the Relationship Between Service Quality and Customer Satisfaction of Customers of Listed Commercial Banks in Nairobi City, Kenya
(Maseno University, 2017)Marketing strategy remains a critical driver of customer satisfaction and competitiveness in the banking industry globally. Despite this, commercial banks in Kenya are yet to attain required customer satisfaction levels. ... -
Effect of Strategic Change and Firm Characteristics on Performance of Firms In the Alcohol Industry, Kenya
(2017)Strategic change is global-wide and impacts on the content of strategy. The relationship between strategic change and performance reveals an equivocal findings suggesting that the relationship may be affected by factors ...