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Now showing items 21-23 of 23
Impact of Strategic Control Practices and Strategic Orientation On Organizational Performance of Sugar Firms in Western Kenya
(Maseno University, 2011)
Despite strategic management advocating for the use of strategic control practices to
improve the implementation of strategic plans and organizational performance,
establishing the strategic control-performance relationship ...
Analysis of the effect of customer personality on Determinants of customer loyalty in the banking sector: a Survey of banks in Homabay county, Kenya.
(Maseno University, 2013)
Marketing management research has advocated for the establishment of determinants of
customerloyaltyto improve customer retention and organization performance. Despite consumer
behavior theory emphasizing the importance ...
Analysis of market structural characteristics, conduct and Performance of sweet potato industry in Rachuonyo South district, Kenya
(Maseno University, 2014)
Sweet potato (Ipomea halalas L) is a high yielding crop with higher food value than many
staple food crops. Its production in Kenya is mainly concentrated in Rachuonyo South
district. To minimize market inefficiencies ...