Browsing Communication and Media Studies by Title
Now showing items 11-13 of 13
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Perception of influence of the soap opera the legal wife on marriages in Kisumu city
(Maseno University, 2017)Television soap operas could have dominated and become the most popular genre in the local television networks despite the presence of other genres in the Kenyan media. It’s possible that the growing rate of broken marriage ... -
Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd
(Maseno University, 2017)Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ... -
The role of community radio in the implementation of county development programs in Vihiga County, Kenya
(Maseno University, 2022)The media is critical to the development process because it provides appropriate knowledge and effective communication tools necessary for influencing and modifying human attitudes and behavior. Media is a catalyst for ...